Whether your job is to attract more customers, inspire your employees or convince the world of your new theory, you are in the business of persuasion.

 Here at Twofish Headquarters we spend a lot of time thinking about this. Here is a collection of some of those thoughts.

Whether your job is to attract more customers, inspire your employees or convince the world of your new theory, you are in the business of persuasion.

 Here at Twofish Headquarters we spend a lot of time thinking about this. Here is a collection of some of those thoughts.