Two fish | EN

Two Fish

RETAIL PREMIUM

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  • Bavaria Beer Scepter

    Bavaria

    BRIEF:

    Create a premium that lets Bavaria claim Carnaval – a gigantic annual street costume party across the South of the Netherlands.

    INSIGHT:

    Each town in the region elects a ‘Prince Carnaval’ –
    an honorary mayor who wears a ludicrous costume, carries a scepter, and oversees festivities.
    Astonishingly, no brands had thought to claim this figure as their own.

    IDEA:

    The Bavaria Beer Scepter – a sparkling, light-up, oversize beer holder that lets everyone ‘drink like a Prince’.

    RESULTS:

    Sell-out success for the scepter.

    The tune ‘Drink Like A Prince’ makes it to the Top 20 in the Dutch charts, tormenting the entire agency for months.

  • Bavaria Beer Scepter

    Bavaria

    BRIEF:

    Create a premium that lets Bavaria claim Carnaval – a gigantic annual street costume party across the South of the Netherlands.

    INSIGHT:

    Each town in the region elects a ‘Prince Carnaval’ –
    an honorary mayor who wears a ludicrous costume, carries a scepter, and oversees festivities.
    Astonishingly, no brands had thought to claim this figure as their own.

    IDEA:

    The Bavaria Beer Scepter – a sparkling, light-up, oversize beer holder that lets everyone ‘drink like a Prince’.

    RESULTS:

    Sell-out success for the scepter.

    The tune ‘Drink Like A Prince’ makes it to the Top 20 in the Dutch charts, tormenting the entire agency for months.

  • Bavaria Beer Scepter

    Bavaria

    BRIEF:

    Create a premium that lets Bavaria claim Carnaval – a gigantic annual street costume party across the South of the Netherlands.

    INSIGHT:

    Each town in the region elects a ‘Prince Carnaval’ –
    an honorary mayor who wears a ludicrous costume, carries a scepter, and oversees festivities.
    Astonishingly, no brands had thought to claim this figure as their own.

    IDEA:

    The Bavaria Beer Scepter – a sparkling, light-up, oversize beer holder that lets everyone ‘drink like a Prince’.

    RESULTS:

    Sell-out success for the scepter.

    The tune ‘Drink Like A Prince’ makes it to the Top 20 in the Dutch charts, tormenting the entire agency for months.

  • Bavaria Beer Scepter

    Bavaria

    BRIEF:

    Create a premium that lets Bavaria claim Carnaval – a gigantic annual street costume party across the South of the Netherlands.

    INSIGHT:

    Each town in the region elects a ‘Prince Carnaval’ –
    an honorary mayor who wears a ludicrous costume, carries a scepter, and oversees festivities.
    Astonishingly, no brands had thought to claim this figure as their own.

    IDEA:

    The Bavaria Beer Scepter – a sparkling, light-up, oversize beer holder that lets everyone ‘drink like a Prince’.

    RESULTS:

    Sell-out success for the scepter.

    The tune ‘Drink Like A Prince’ makes it to the Top 20 in the Dutch charts, tormenting the entire agency for months.

  • Bavaria Beer Scepter

    Bavaria

    BRIEF:

    Create a premium that lets Bavaria claim Carnaval – a gigantic annual street costume party across the South of the Netherlands.

    INSIGHT:

    Each town in the region elects a ‘Prince Carnaval’ –
    an honorary mayor who wears a ludicrous costume, carries a scepter, and oversees festivities.
    Astonishingly, no brands had thought to claim this figure as their own.

    IDEA:

    The Bavaria Beer Scepter – a sparkling, light-up, oversize beer holder that lets everyone ‘drink like a Prince’.

    RESULTS:

    Sell-out success for the scepter.

    The tune ‘Drink Like A Prince’ makes it to the Top 20 in the Dutch charts, tormenting the entire agency for months.

  • Bavaria Beer Scepter

    Bavaria

    BRIEF:

    Create a premium that lets Bavaria claim Carnaval – a gigantic annual street costume party across the South of the Netherlands.

    INSIGHT:

    Each town in the region elects a ‘Prince Carnaval’ –
    an honorary mayor who wears a ludicrous costume, carries a scepter, and oversees festivities.
    Astonishingly, no brands had thought to claim this figure as their own.

    IDEA:

    The Bavaria Beer Scepter – a sparkling, light-up, oversize beer holder that lets everyone ‘drink like a Prince’.

    RESULTS:

    Sell-out success for the scepter.

    The tune ‘Drink Like A Prince’ makes it to the Top 20 in the Dutch charts, tormenting the entire agency for months.

  • Bavaria Beer Scepter

    Bavaria

    BRIEF:

    Create a premium that lets Bavaria claim Carnaval – a gigantic annual street costume party across the South of the Netherlands.

    INSIGHT:

    Each town in the region elects a ‘Prince Carnaval’ –
    an honorary mayor who wears a ludicrous costume, carries a scepter, and oversees festivities.
    Astonishingly, no brands had thought to claim this figure as their own.

    IDEA:

    The Bavaria Beer Scepter – a sparkling, light-up, oversize beer holder that lets everyone ‘drink like a Prince’.

    RESULTS:

    Sell-out success for the scepter.

    The tune ‘Drink Like A Prince’ makes it to the Top 20 in the Dutch charts, tormenting the entire agency for months.

  • Bavaria Beer Scepter

    Bavaria

    BRIEF:

    Create a premium that lets Bavaria claim Carnaval – a gigantic annual street costume party across the South of the Netherlands.

    INSIGHT:

    Each town in the region elects a ‘Prince Carnaval’ –
    an honorary mayor who wears a ludicrous costume, carries a scepter, and oversees festivities.
    Astonishingly, no brands had thought to claim this figure as their own.

    IDEA:

    The Bavaria Beer Scepter – a sparkling, light-up, oversize beer holder that lets everyone ‘drink like a Prince’.

    RESULTS:

    Sell-out success for the scepter.

    The tune ‘Drink Like A Prince’ makes it to the Top 20 in the Dutch charts, tormenting the entire agency for months.

  • Bavaria Beer Scepter

    Bavaria

    BRIEF:

    Create a premium that lets Bavaria claim Carnaval – a gigantic annual street costume party across the South of the Netherlands.

    INSIGHT:

    Each town in the region elects a ‘Prince Carnaval’ –
    an honorary mayor who wears a ludicrous costume, carries a scepter, and oversees festivities.
    Astonishingly, no brands had thought to claim this figure as their own.

    IDEA:

    The Bavaria Beer Scepter – a sparkling, light-up, oversize beer holder that lets everyone ‘drink like a Prince’.

    RESULTS:

    Sell-out success for the scepter.

    The tune ‘Drink Like A Prince’ makes it to the Top 20 in the Dutch charts, tormenting the entire agency for months.

  • Bavaria Beer Scepter

    Bavaria

    BRIEF:

    Create a premium that lets Bavaria claim Carnaval – a gigantic annual street costume party across the South of the Netherlands.

    INSIGHT:

    Each town in the region elects a ‘Prince Carnaval’ –
    an honorary mayor who wears a ludicrous costume, carries a scepter, and oversees festivities.
    Astonishingly, no brands had thought to claim this figure as their own.

    IDEA:

    The Bavaria Beer Scepter – a sparkling, light-up, oversize beer holder that lets everyone ‘drink like a Prince’.

    RESULTS:

    Sell-out success for the scepter.

    The tune ‘Drink Like A Prince’ makes it to the Top 20 in the Dutch charts, tormenting the entire agency for months.

TV CAMPAIGN

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  • TV CAMPAIGN NVB

    NVB/Betaalvereniging

    BRIEF:

    Create a public service campaign encouraging
    vigilance against online bank fraud.

    INSIGHT:

    Most cybercrime communications present bank fraud as something to be feared. We wondered if it would be more effective to take a positive approach.

    IDEA:

    A new concept: Online Self Defence. The face of the campaign:
    Marc, an eccentric ‘Online Self Defence Instructor’. His drill-sergeant-style chant ‘Hang Op! Klik Weg! Bel Uw Bank!’ (Hang up, Click away, Call your bank) became the most recognizable part of the campaign. A TV spot drove viewers to veiligbankieren.nl, where they could learn more, test their online self-defence skills, and watch Marc’s TV show, “Secrets of Online Self Defence”.

    RESULT:

    A dramatic drop in cyber fraud figures, down from 473 reported cases with a combined damage of 1.27 million euro in 2014, to just 106 cases for a total of 147k euro in 2014.

  • TV CAMPAIGN NVB

    NVB/Betaalvereniging

    BRIEF:

    Create a public service campaign encouraging
    vigilance against online bank fraud.

    INSIGHT:

    Most cybercrime communications present bank fraud as something to be feared. We wondered if it would be more effective to take a positive approach.

    IDEA:

    A new concept: Online Self Defence. The face of the campaign:
    Marc, an eccentric ‘Online Self Defence Instructor’. His drill-sergeant-style chant ‘Hang Op! Klik Weg! Bel Uw Bank!’ (Hang up, Click away, Call your bank) became the most recognizable part of the campaign. A TV spot drove viewers to veiligbankieren.nl, where they could learn more, test their online self-defence skills, and watch Marc’s TV show, “Secrets of Online Self Defence”.

    RESULT:

    A dramatic drop in cyber fraud figures, down from 473 reported cases with a combined damage of 1.27 million euro in 2014, to just 106 cases for a total of 147k euro in 2014.

  • TV CAMPAIGN NVB

    NVB/Betaalvereniging

    BRIEF:

    Create a public service campaign encouraging
    vigilance against online bank fraud.

    INSIGHT:

    Most cybercrime communications present bank fraud as something to be feared. We wondered if it would be more effective to take a positive approach.

    IDEA:

    A new concept: Online Self Defence. The face of the campaign:
    Marc, an eccentric ‘Online Self Defence Instructor’. His drill-sergeant-style chant ‘Hang Op! Klik Weg! Bel Uw Bank!’ (Hang up, Click away, Call your bank) became the most recognizable part of the campaign. A TV spot drove viewers to veiligbankieren.nl, where they could learn more, test their online self-defence skills, and watch Marc’s TV show, “Secrets of Online Self Defence”.

    RESULT:

    A dramatic drop in cyber fraud figures, down from 473 reported cases with a combined damage of 1.27 million euro in 2014, to just 106 cases for a total of 147k euro in 2014.

  • TV CAMPAIGN NVB

    NVB/Betaalvereniging

    BRIEF:

    Create a public service campaign encouraging
    vigilance against online bank fraud.

    INSIGHT:

    Most cybercrime communications present bank fraud as something to be feared. We wondered if it would be more effective to take a positive approach.

    IDEA:

    A new concept: Online Self Defence. The face of the campaign:
    Marc, an eccentric ‘Online Self Defence Instructor’. His drill-sergeant-style chant ‘Hang Op! Klik Weg! Bel Uw Bank!’ (Hang up, Click away, Call your bank) became the most recognizable part of the campaign. A TV spot drove viewers to veiligbankieren.nl, where they could learn more, test their online self-defence skills, and watch Marc’s TV show, “Secrets of Online Self Defence”.

    RESULT:

    A dramatic drop in cyber fraud figures, down from 473 reported cases with a combined damage of 1.27 million euro in 2014, to just 106 cases for a total of 147k euro in 2014.

  • TV CAMPAIGN NVB

    NVB/Betaalvereniging

    BRIEF:

    Create a public service campaign encouraging
    vigilance against online bank fraud.

    INSIGHT:

    Most cybercrime communications present bank fraud as something to be feared. We wondered if it would be more effective to take a positive approach.

    IDEA:

    A new concept: Online Self Defence. The face of the campaign:
    Marc, an eccentric ‘Online Self Defence Instructor’. His drill-sergeant-style chant ‘Hang Op! Klik Weg! Bel Uw Bank!’ (Hang up, Click away, Call your bank) became the most recognizable part of the campaign. A TV spot drove viewers to veiligbankieren.nl, where they could learn more, test their online self-defence skills, and watch Marc’s TV show, “Secrets of Online Self Defence”.

    RESULT:

    A dramatic drop in cyber fraud figures, down from 473 reported cases with a combined damage of 1.27 million euro in 2014, to just 106 cases for a total of 147k euro in 2014.

  • NVB/Betaalvereniging

    NVB/Betaalvereniging

    BRIEF:

    Create a public service campaign encouraging
    vigilance against online bank fraud.

    INSIGHT:

    Most cybercrime communications present bank fraud as something to be feared. We wondered if it would be more effective to take a positive approach.

    IDEA:

    A new concept: Online Self Defence. The face of the campaign:
    Marc, an eccentric ‘Online Self Defence Instructor’. His drill-sergeant-style chant ‘Hang Op! Klik Weg! Bel Uw Bank!’ (Hang up, Click away, Call your bank) became the most recognizable part of the campaign. A TV spot drove viewers to veiligbankieren.nl, where they could learn more, test their online self-defence skills, and watch Marc’s TV show, “Secrets of Online Self Defence”.

    RESULT:

    A dramatic drop in cyber fraud figures, down from 473 reported cases with a combined damage of 1.27 million euro in 2014, to just 106 cases for a total of 147k euro in 2014.

  • NVB/Betaalvereniging

    NVB/Betaalvereniging

    BRIEF:

    Create a public service campaign encouraging
    vigilance against online bank fraud.

    INSIGHT:

    Most cybercrime communications present bank fraud as something to be feared. We wondered if it would be more effective to take a positive approach.

    IDEA:

    A new concept: Online Self Defence. The face of the campaign:
    Marc, an eccentric ‘Online Self Defence Instructor’. His drill-sergeant-style chant ‘Hang Op! Klik Weg! Bel Uw Bank!’ (Hang up, Click away, Call your bank) became the most recognizable part of the campaign. A TV spot drove viewers to veiligbankieren.nl, where they could learn more, test their online self-defence skills, and watch Marc’s TV show, “Secrets of Online Self Defence”.

    RESULT:

    A dramatic drop in cyber fraud figures, down from 473 reported cases with a combined damage of 1.27 million euro in 2014, to just 106 cases for a total of 147k euro in 2014.

  • NVB/Betaalvereniging

    NVB/Betaalvereniging

    BRIEF:

    Create a public service campaign encouraging
    vigilance against online bank fraud.

    INSIGHT:

    Most cybercrime communications present bank fraud as something to be feared. We wondered if it would be more effective to take a positive approach.

    IDEA:

    A new concept: Online Self Defence. The face of the campaign:
    Marc, an eccentric ‘Online Self Defence Instructor’. His drill-sergeant-style chant ‘Hang Op! Klik Weg! Bel Uw Bank!’ (Hang up, Click away, Call your bank) became the most recognizable part of the campaign. A TV spot drove viewers to veiligbankieren.nl, where they could learn more, test their online self-defence skills, and watch Marc’s TV show, “Secrets of Online Self Defence”.

    RESULT:

    A dramatic drop in cyber fraud figures, down from 473 reported cases with a combined damage of 1.27 million euro in 2014, to just 106 cases for a total of 147k euro in 2014.

POS DIGITAL

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  • Foot Locker

    Foot Locker

    BRIEF:

    Create brand partner window displays to increase store traffic.

    INSIGHT:

    Window displays work best if they make sense quickly, even from a distance. A surprising amount of POS materials fail on this front, and end up being ignored by most passers-by.

    IDEA:

    Units designed round ‘The 20 paces test’ – a test we devised, which asks: From 20 paces away, does the display scream shoe? Does it look heroic? Is the concept clear and appealing?

    RESULT:

    Plenty of new sales records.

  • Foot Locker

    Foot Locker

    BRIEF:

    Create brand partner window displays to increase store traffic.

    INSIGHT:

    Window displays work best if they make sense quickly, even from a distance. A surprising amount of POS materials fail on this front, and end up being ignored by most passers-by.

    IDEA:

    Units designed round ‘The 20 paces test’ – a test we devised, which asks: From 20 paces away, does the display scream shoe? Does it look heroic? Is the concept clear and appealing?

    RESULT:

    Plenty of new sales records.

  • Foot Locker

    Foot Locker

    BRIEF:

    Create brand partner window displays to increase store traffic.

    INSIGHT:

    Window displays work best if they make sense quickly, even from a distance. A surprising amount of POS materials fail on this front, and end up being ignored by most passers-by.

    IDEA:

    Units designed round ‘The 20 paces test’ – a test we devised, which asks: From 20 paces away, does the display scream shoe? Does it look heroic? Is the concept clear and appealing?

    RESULT:

    Plenty of new sales records.

  • Foot Locker

    Foot Locker

    BRIEF:

    Create brand partner window displays to increase store traffic.

    INSIGHT:

    Window displays work best if they make sense quickly, even from a distance. A surprising amount of POS materials fail on this front, and end up being ignored by most passers-by.

    IDEA:

    Units designed round ‘The 20 paces test’ – a test we devised, which asks: From 20 paces away, does the display scream shoe? Does it look heroic? Is the concept clear and appealing?

    RESULT:

    Plenty of new sales records.

  • Foot Locker

    Foot Locker

    BRIEF:

    Create brand partner window displays to increase store traffic.

    INSIGHT:

    Window displays work best if they make sense quickly, even from a distance. A surprising amount of POS materials fail on this front, and end up being ignored by most passers-by.

    IDEA:

    Units designed round ‘The 20 paces test’ – a test we devised, which asks: From 20 paces away, does the display scream shoe? Does it look heroic? Is the concept clear and appealing?

    RESULT:

    Plenty of new sales records.

  • Foot Locker

    Foot Locker

    BRIEF:

    Create brand partner window displays to increase store traffic.

    INSIGHT:

    Window displays work best if they make sense quickly, even from a distance. A surprising amount of POS materials fail on this front, and end up being ignored by most passers-by.

    IDEA:

    Units designed round ‘The 20 paces test’ – a test we devised, which asks: From 20 paces away, does the display scream shoe? Does it look heroic? Is the concept clear and appealing?

    RESULT:

    Plenty of new sales records.

  • Foot Locker

    Foot Locker

    BRIEF:

    Create brand partner window displays to increase store traffic.

    INSIGHT:

    Window displays work best if they make sense quickly, even from a distance. A surprising amount of POS materials fail on this front, and end up being ignored by most passers-by.

    IDEA:

    Units designed round ‘The 20 paces test’ – a test we devised, which asks: From 20 paces away, does the display scream shoe? Does it look heroic? Is the concept clear and appealing?

    RESULT:

    Plenty of new sales records.

BRAND STRATEGY

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  • ING

    ING

    BRIEF:

    Twofish was invited to create a film that would help rally ING’s global workforce around their new purpose of empowering ordinary people.

    INSIGHT:

    By relying on stock footage, lots of corporate films end up looking sterile, distant and a bit cliched. 

    IDEA:

    Instead of looking through stock libraries, we asked real people for permission to use their YouTube home videos. 

    RESULT:

    A new way for ING to talk about who they are and what they stand for.

  • ING

    ING

    BRIEF:

    Twofish was invited to create a film that would help rally ING’s global workforce around their new purpose of empowering ordinary people.

    INSIGHT:

    By relying on stock footage, lots of corporate films end up looking sterile, distant and a bit cliched. 

    IDEA:

    Instead of looking through stock libraries, we asked real people for permission to use their YouTube home videos. 

    RESULT:

    A new way for ING to talk about who they are and what they stand for.

PRODUCTION

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  • Yamaha

    BRIEF:

    Find a new way of communicating to help people fall in love with the Yamaha brand.

    INSIGHT:

    Yamaha is naturally very proud of its engineering focus. Yet looking at all of Yamaha’s products, we realised they stand for something more than technological perfection. Yamaha products take people to better places – geographically, mentally, and technologically.

    IDEA:

    Communications that dramatise the promise of better places: from print campaigns to photography concepts.

    RESULTS:

    A fresh way for the world to see Yamaha, and a fresh way for Yamaha to see themselves.

  • Yamaha

    BRIEF:

    Find a new way of communicating to help people fall in love with the Yamaha brand.

    INSIGHT:

    Yamaha is naturally very proud of its engineering focus. Yet looking at all of Yamaha’s products, we realised they stand for something more than technological perfection. Yamaha products take people to better places – geographically, mentally, and technologically.

    IDEA:

    Communications that dramatise the promise of better places: from print campaigns to photography concepts.

    RESULTS:

    A fresh way for the world to see Yamaha, and a fresh way for Yamaha to see themselves.

  • Yamaha

    BRIEF:

    Find a new way of communicating to help people fall in love with the Yamaha brand.

    INSIGHT:

    Yamaha is naturally very proud of its engineering focus. Yet looking at all of Yamaha’s products, we realised they stand for something more than technological perfection. Yamaha products take people to better places – geographically, mentally, and technologically.

    IDEA:

    Communications that dramatise the promise of better places: from print campaigns to photography concepts.

    RESULTS:

    A fresh way for the world to see Yamaha, and a fresh way for Yamaha to see themselves.

  • Yamaha

    Yamaha

    BRIEF:

    Find a new way of communicating to help people fall in love with the Yamaha brand.

    INSIGHT:

    Yamaha is naturally very proud of its engineering focus. Yet looking at all of Yamaha’s products, we realised they stand for something more than technological perfection. Yamaha products take people to better places – geographically, mentally, and technologically.

    IDEA:

    Communications that dramatise the promise of better places: from print campaigns to photography concepts.

    RESULTS:

    A fresh way for the world to see Yamaha, and a fresh way for Yamaha to see themselves.

  • Yamaha

    BRIEF:

    Find a new way of communicating to help people fall in love with the Yamaha brand.

    INSIGHT:

    Yamaha is naturally very proud of its engineering focus. Yet looking at all of Yamaha’s products, we realised they stand for something more than technological perfection. Yamaha products take people to better places – geographically, mentally, and technologically.

    IDEA:

    Communications that dramatise the promise of better places: from print campaigns to photography concepts.

    RESULTS:

    A fresh way for the world to see Yamaha, and a fresh way for Yamaha to see themselves.

  • Yamaha

    BRIEF:

    Find a new way of communicating to help people fall in love with the Yamaha brand.

    INSIGHT:

    Yamaha is naturally very proud of its engineering focus. Yet looking at all of Yamaha’s products, we realised they stand for something more than technological perfection. Yamaha products take people to better places – geographically, mentally, and technologically.

    IDEA:

    Communications that dramatise the promise of better places: from print campaigns to photography concepts.

    RESULTS:

    A fresh way for the world to see Yamaha, and a fresh way for Yamaha to see themselves.

  • Yamaha

    BRIEF:

    Find a new way of communicating to help people fall in love with the Yamaha brand.

    INSIGHT:

    Yamaha is naturally very proud of its engineering focus. Yet looking at all of Yamaha’s products, we realised they stand for something more than technological perfection. Yamaha products take people to better places – geographically, mentally, and technologically.

    IDEA:

    Communications that dramatise the promise of better places: from print campaigns to photography concepts.

    RESULTS:

    A fresh way for the world to see Yamaha, and a fresh way for Yamaha to see themselves.

  • Yamaha

    BRIEF:

    Find a new way of communicating to help people fall in love with the Yamaha brand.

    INSIGHT:

    Yamaha is naturally very proud of its engineering focus. Yet looking at all of Yamaha’s products, we realised they stand for something more than technological perfection. Yamaha products take people to better places – geographically, mentally, and technologically.

    IDEA:

    Communications that dramatise the promise of better places: from print campaigns to photography concepts.

    RESULTS:

    A fresh way for the world to see Yamaha, and a fresh way for Yamaha to see themselves.

INFOGRAPHICS

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  • Ahold/Zurich

    Ahold/Zurich

    We’re not sure, but 120 page PowerPoint presentations don’t seem like they are always the best way to get a message across.

    People don’t have time to process every bit of information that crosses their path. They’re looking for shortcuts to understanding: ‘what’s this all about?’

  • Ahold/Zurich

    Ahold/Zurich

    We’re not sure, but 120 page PowerPoint presentations don’t seem like they are always the best way to get a message across.

    People don’t have time to process every bit of information that crosses their path. They’re looking for shortcuts to understanding: ‘what’s this all about?’

  • Ahold/Zurich

    Ahold/Zurich

    We’re not sure, but 120 page PowerPoint presentations don’t seem like they are always the best way to get a message across.

    People don’t have time to process every bit of information that crosses their path. They’re looking for shortcuts to understanding: ‘what’s this all about?’

  • Ahold/Zurich

    Ahold/Zurich

    We’re not sure, but 120 page PowerPoint presentations don’t seem like they are always the best way to get a message across.

    People don’t have time to process every bit of information that crosses their path. They’re looking for shortcuts to understanding: ‘what’s this all about?’

CORPORATE IDENTITY

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  • SecondFloor

    Second Floor

    BRIEF:

    SecondFloor is a challenger consultancy firm, helping insurers and banks comply with increasingly onerous regulatory and reporting requirements. With a modest budget and less time, could we create a corporate identity that gave them the authority needed to go up against the industry giants?

    INSIGHT:

    The people at SecondFloor solve highly technical compliance challenges. We wanted a way to show the world exactly who they are: confident, organized, technically capable, ambitious and undaunted by complexity.

    IDEA:

    With SecondFloor’s existing logo and colour palette as our starting point, we developed a visual system of devices, grids, icons, frames and flow chart elements & connectors: all working together to project technical proficiency.

    RESULT:

    Increased web-visit to lead generation conversion rates.
    A more confident and charismatic SecondFloor: presenting themselves with authority and capable of visualizing complex systems without looking complicated.

  • SecondFloor

    Second Floor

    BRIEF:

    SecondFloor is a challenger consultancy firm, helping insurers and banks comply with increasingly onerous regulatory and reporting requirements. With a modest budget and less time, could we create a corporate identity that gave them the authority needed to go up against the industry giants?

    INSIGHT:

    The people at SecondFloor solve highly technical compliance challenges. We wanted a way to show the world exactly who they are: confident, organized, technically capable, ambitious and undaunted by complexity.

    IDEA:

    With SecondFloor’s existing logo and colour palette as our starting point, we developed a visual system of devices, grids, icons, frames and flow chart elements & connectors: all working together to project technical proficiency.

    RESULT:

    Increased web-visit to lead generation conversion rates.
    A more confident and charismatic SecondFloor: presenting themselves with authority and capable of visualizing complex systems without looking complicated.

  • SecondFloor

    Second Floor

    BRIEF:

    SecondFloor is a challenger consultancy firm, helping insurers and banks comply with increasingly onerous regulatory and reporting requirements. With a modest budget and less time, could we create a corporate identity that gave them the authority needed to go up against the industry giants?

    INSIGHT:

    The people at SecondFloor solve highly technical compliance challenges. We wanted a way to show the world exactly who they are: confident, organized, technically capable, ambitious and undaunted by complexity.

    IDEA:

    With SecondFloor’s existing logo and colour palette as our starting point, we developed a visual system of devices, grids, icons, frames and flow chart elements & connectors: all working together to project technical proficiency.

    RESULT:

    Increased web-visit to lead generation conversion rates.
    A more confident and charismatic SecondFloor: presenting themselves with authority and capable of visualizing complex systems without looking complicated.

  • SecondFloor

    Second Floor

    BRIEF:

    SecondFloor is a challenger consultancy firm, helping insurers and banks comply with increasingly onerous regulatory and reporting requirements. With a modest budget and less time, could we create a corporate identity that gave them the authority needed to go up against the industry giants?

    INSIGHT:

    The people at SecondFloor solve highly technical compliance challenges. We wanted a way to show the world exactly who they are: confident, organized, technically capable, ambitious and undaunted by complexity.

    IDEA:

    With SecondFloor’s existing logo and colour palette as our starting point, we developed a visual system of devices, grids, icons, frames and flow chart elements & connectors: all working together to project technical proficiency.

    RESULT:

    Increased web-visit to lead generation conversion rates.
    A more confident and charismatic SecondFloor: presenting themselves with authority and capable of visualizing complex systems without looking complicated.

  • SecondFloor

    Second Floor

    BRIEF:

    SecondFloor is a challenger consultancy firm, helping insurers and banks comply with increasingly onerous regulatory and reporting requirements. With a modest budget and less time, could we create a corporate identity that gave them the authority needed to go up against the industry giants?

    INSIGHT:

    The people at SecondFloor solve highly technical compliance challenges. We wanted a way to show the world exactly who they are: confident, organized, technically capable, ambitious and undaunted by complexity.

    IDEA:

    With SecondFloor’s existing logo and colour palette as our starting point, we developed a visual system of devices, grids, icons, frames and flow chart elements & connectors: all working together to project technical proficiency.

    RESULT:

    Increased web-visit to lead generation conversion rates.
    A more confident and charismatic SecondFloor: presenting themselves with authority and capable of visualizing complex systems without looking complicated.

  • SecondFloor

    Second Floor

    BRIEF:

    SecondFloor is a challenger consultancy firm, helping insurers and banks comply with increasingly onerous regulatory and reporting requirements. With a modest budget and less time, could we create a corporate identity that gave them the authority needed to go up against the industry giants?

    INSIGHT:

    The people at SecondFloor solve highly technical compliance challenges. We wanted a way to show the world exactly who they are: confident, organized, technically capable, ambitious and undaunted by complexity.

    IDEA:

    With SecondFloor’s existing logo and colour palette as our starting point, we developed a visual system of devices, grids, icons, frames and flow chart elements & connectors: all working together to project technical proficiency.

    RESULT:

    Increased web-visit to lead generation conversion rates.
    A more confident and charismatic SecondFloor: presenting themselves with authority and capable of visualizing complex systems without looking complicated.